# showcasing

/ˈʃoʊkeɪsɪŋ/ (US) · /ʃˈəʊkeɪsɪŋ/ (UK)

Source: https://englishreference.com/word/showcasing
Updated: 2026-08-27

## Senses

### 1. to display the best features

verb · CEFR B2

to show the best qualities of something or someone so that people will notice and admire them.

For teachers: to exhibit or present something in a manner that highlights its most positive or impressive attributes. Transitive — requires a direct object.

- The festival is showcasing new films from young directors across the country.
- The annual gala serves as a platform for showcasing the innovative research conducted by the university's postgraduate students over the last decade.

### 2. an exhibition or presentation

noun · CEFR B2

an event or instance where something is shown to the public.

For teachers: an instance of exhibiting or presenting something for public view or professional evaluation.

- The gallery's latest showcasing of local art attracted a large crowd.
- The consistent showcasing of these historical documents has helped the public understand the complexities of the era's political landscape.

### 3. browsing in-store to buy online

noun · CEFR C1 · Technical

the act of looking at products in a physical shop before buying them for a cheaper price on the internet.

For teachers: the consumer practice of examining merchandise in a physical retail store before purchasing the same items online, often from a competitor.

- Many shops are struggling because customers use them for showcasing but buy online.
- Retailers are implementing new loyalty programmes to combat the rise of showcasing, which threatens the viability of traditional brick-and-mortar establishments.

## Examples

- The gallery is showcasing local artists this month.
- The tech conference is showcasing the latest advancements in artificial intelligence and robotics to potential investors.
- By showcasing the historical documents alongside modern interpretations, the museum successfully bridged the gap between academic research and public interest.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.