# slogan

/ˈsɫoʊɡən/ (US) · /slˈəʊɡən/ (UK)

Source: https://englishreference.com/word/slogan
Updated: 2026-06-20

## Senses

### 1. advertising catchphrase

noun · CEFR B2

a short phrase used by a company to help people remember a product or brand.

For teachers: a memorable catchphrase used in commercial advertising to promote a product, service, or brand identity.

- The company's new slogan is so catchy that everyone is singing it.
- The marketing department spent months developing a slogan that would resonate with younger consumers without alienating their existing customer base.

### 2. political or social motto

noun · CEFR B2

a phrase that expresses the goals or beliefs of a group, like a political party.

For teachers: a distinctive motto or rallying cry associated with a particular movement, political party, or social cause.

- Protesters shouted a simple slogan calling for cleaner air in the city.
- The candidate's campaign slogan focused on economic reform, appearing on every billboard and pamphlet throughout the election cycle.

### 3. historical battle cry

noun · CEFR C2 · Archaic

a shout used by soldiers in the past during a battle.

For teachers: a distinctive battle cry used by ancient Irish or Scottish clans to identify themselves in combat.

- The highland clans would charge into battle with a terrifying slogan.
- Historians believe the term originated from the Gaelic 'sluagh-ghairm', referring to the traditional slogan used to gather the host for war.

## Examples

- The company created a new slogan for its summer sale.
- The marketing team spent weeks brainstorming a catchy slogan that would appeal to younger customers.
- While a visual logo provides immediate brand recognition, a well-crafted slogan can encapsulate a company's entire philosophy in just a few rhythmic, easily repeatable words.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.