# storytelling

/ˈstɔɹiˌtɛɫɪŋ/ (US) · /stˈɔːɹɪtˌɛlɪŋ/ (UK) · CEFR B1 · Noun

Source: https://englishreference.com/word/storytelling
Updated: 2026-05-03

## Definition

the activity of telling or writing stories to share information or entertain people.

For teachers: the social and cultural activity of sharing narratives, sometimes with improvisation, theatrics, or embellishment. Often used to describe the narrative structure of a film, game, or brand.

## Examples

- Good storytelling makes even a simple movie feel exciting.
- The camp leader used storytelling to teach the children about the history of the forest.
- Effective marketing relies on compelling storytelling that connects a product's features to the personal aspirations and emotional needs of the target audience.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.