# swag

/swˈæɡ/ (UK) · CEFR B2 · Noun

Source: https://englishreference.com/word/swag
Updated: 2026-05-07

## Definition

cool style, confidence, or the way someone carries themselves. It can also mean free items or gifts you get at an event.

For teachers: a confident, stylish manner or appearance; also refers to promotional merchandise or stolen goods. The personal-style sense is often associated with hip-hop culture.

## Examples

- The players walked onto the field with a lot of swag.
- Everyone who attended the tech conference left with a bag full of company swag like t-shirts and stickers.
- The artist's undeniable swag was evident in every movement, blending high-fashion aesthetics with a raw, street-level confidence that captivated the entire audience.

## Usage notes

- Uncountable when referring to style or confidence; can be used as a collective noun for promotional items.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.