# sweeps

/ˈswips/ (US) · /swˈiːps/ (UK) · CEFR C1 · Noun

Source: https://englishreference.com/word/sweeps
Updated: 2026-05-06

## Definition

a special time of year when television stations track how many people are watching their shows. This data helps them decide how much to charge for commercials.

For teachers: specific periods during the year when television audience sizes are measured to determine advertising rates. Usually occurs in November, February, May, and July in the United States.

## Examples

- The network aired its biggest movie during the November sweeps.
- Television networks often schedule major plot twists or celebrity guest appearances during sweeps to boost their viewership numbers.
- Because advertising revenue is directly tied to these ratings periods, local stations invest heavily in sensational news coverage and high-budget specials throughout the duration of the sweeps.

## Usage notes

- Typically used as a plural noun without an article when referring to the period itself.

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