# target group

CEFR B2 · Compound

Source: https://englishreference.com/word/target-group
Updated: 2026-10-16

## Definition

the specific group of people that a company or organization wants to reach with its products or messages. You identify this group by looking at things like their age, interests, or where they live.

For teachers: a specific demographic or audience segment at which a product, advertisement, or service is aimed. Frequently used in marketing and social research to narrow the focus of a campaign.

## Examples

- The target group for this new toy is children aged five to eight.
- Before launching the campaign, the marketing team spent weeks identifying the primary target group to ensure the messaging was relevant.
- Defining a precise target group allows for more efficient allocation of the advertising budget by minimizing exposure to disinterested demographics.

## Synonyms

audience, market

## Usage notes

- Often used as a compound noun; can be replaced by 'target audience' in most contexts.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.