# website optimization

CEFR B2 · Compound

Source: https://englishreference.com/word/website-optimization
Updated: 2026-07-22

## Definition

the process of making a website work better for users and search engines. It involves making pages load faster and making the content easier to find.

For teachers: the practice of improving a website's performance, accessibility, and visibility to increase traffic and user engagement. Often involves technical adjustments to code and strategic content updates.

## Examples

- Website optimization helps our pages load much faster on mobile phones.
- The marketing team focused on website optimization to ensure their new landing page ranked higher in search results.
- Through rigorous website optimization, the developers reduced server response times and improved the user interface, resulting in a significant decrease in bounce rates across all platforms.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.