abandoners
n. countablen. people who stop doing something before they have finished it. You use this for people who quit a habit, a project, or a digital service.
n. individuals who cease an activity, project, or commitment before completion. Often used in statistical or behavioral contexts to describe users who stop using a product or service.
The gym loses many new members because they are early abandoners.
Marketing teams analyze the behavior of cart abandoners to understand why customers leave the website without making a purchase.
While the initial enrollment for the online course was high, the high percentage of abandoners suggests that the curriculum may be too difficult for the average student.
The plural form is more common than the singular in professional and academic writing.