eyeballs
n. plural-only B1 Intermediate US //ˈaɪˌbɔɫz// UK //ˈaɪbɔːlz// eye·balls
n. the round parts of your eyes that let you see. In business, people use this word to talk about how many people are watching a video or looking at an ad.
n. the spherical part of the eye within the socket and eyelids. In marketing contexts, refers to the number of people who view a specific piece of content or advertisement.
The bright light made his eyeballs ache.
The marketing team is focused on getting more eyeballs on the new website to increase sales.
While the biological function of eyeballs is to focus light onto the retina, the digital economy treats them as a measurable commodity to be traded between platforms.
Usage
Plural form of 'eyeball'; when used in a media context, it is almost exclusively plural and takes a plural verb.