niches
n. countablen. special areas or positions that are perfect for a specific person, thing, or group. You use this to describe small, focused parts of a market or environment where something fits well.
n. specialised segments of a market or environment that are particularly suited to a specific organism, product, or individual. Often refers to comfortable or suitable positions in life or employment.
The company found several profitable niches in the organic food market.
Small businesses often thrive by identifying underserved niches that larger corporations tend to overlook.
In evolutionary biology, different species may occupy similar ecological niches in different parts of the world, developing comparable traits through a process known as convergent evolution.
Often used with the verbs 'find', 'carve out', or 'occupy'.