promoters
n. countablen. people or companies that organize and advertise events like concerts or sports matches. They take care of the planning and try to get as many people to attend as possible.
n. individuals or organizations responsible for the financing, organization, and marketing of public entertainment or sporting events. Often used in the context of professional boxing, music festivals, or large-scale theatrical tours.
The concert promoters are selling tickets online.
Local promoters worked for months to ensure the music festival had enough security and food vendors for the expected crowds.
While the artists focus on their performance, the promoters assume the financial risk of the venue rental and marketing, hoping that ticket sales will exceed their significant overhead costs.
Usually appears in the plural when referring to the industry or a specific event's management team.