English Reference
Idiom idiom

again and again


This phrase means something happens many times, repeatedly.


SIMPLE

“I hear that song again and again.”

CONTEXTUAL

“The computer keeps showing the same error message again and again, so I cannot finish my work.”

COMPLEX

“Despite the clear warnings from his advisors, he ignored the facts and made the same costly mistake again and again until his reputation was ruined.”

Last updated April 22, 2026