English Reference
Idiom idiom

poster boy


A male exemplar of some trait.

Meaning adapted from Wiktionary, available under CC BY-SA 4.0.


SIMPLE

“He is the poster boy for healthy living.”

CONTEXTUAL

“The company chose him as the poster boy for their new fitness campaign because he looks so athletic.”

COMPLEX

“Although he initially resisted the label, he eventually became the poster boy for the entire movement, representing its core values to the public.”


Related idioms8entries
  1. 01

    big boy

    A large object or person.

  2. 02

    big boys

    The people or bodies with the most influence and/or power.

  3. 03

    blue-eyed boy

    The favorite, especially a young one, especially of someone in power; a fair-haired boy (US), (Australian).

  4. 04

    boy howdy

    Expresses strong support or agreement.

  5. 05

    boy in the boat

    The human clitoris.

  6. 06

    boy toy

    A gigolo or younger man who is sexually pursued by an older person.

  7. 07

    boys and girls

    Used to address an audience of children, or (jocularly) of adults.

  8. 08

    boys and their toys

    Used to evoke the idea that adult men sometimes dote excessively on machines, automobiles, and gadgets in a childish manner.

Last updated August 10, 2026