Idiom
wind tunnel testing
Meaning
The application of a rigorous testing regime to a new corporate idea, structure or project to determine if it is viable and fit for purpose.
Meaning adapted from Wiktionary, available under CC BY-SA 4.0.
Examples
“We need to put this project through wind tunnel testing.”
“Before we launch the new software, we must subject the entire business model to wind tunnel testing to ensure it survives the market.”
“The board insisted on rigorous wind tunnel testing for the proposed merger, fearing that hidden structural flaws might cause the entire enterprise to collapse under pressure.”
Examples
simple
“We need to put this project through wind tunnel testing.”
contextual
“Before we launch the new software, we must subject the entire business model to wind tunnel testing to ensure it survives the market.”
complex
“The board insisted on rigorous wind tunnel testing for the proposed merger, fearing that hidden structural flaws might cause the entire enterprise to collapse under pressure.”
Key words
Related idioms
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