academize
v.v. to make something seem more important or serious than it really is, especially by using complex words or formal rules. It often describes how people treat simple ideas as if they are part of a university subject.
v. to treat a subject or activity as if it were a formal academic discipline, often by applying complex terminology or rigid structures unnecessarily. Frequently used to describe the process of making practical or creative work seem overly serious or bureaucratic.
The company tried to academize its marketing to sound more professional.
The committee's report was criticized for academizing a simple problem into a complex set of technical jargon.
While the research was technically sound, the author's tendency to academize every minor observation made the paper difficult for non-specialists to follow.