ENGLISH
REFERENCE

advertisers

n. countable
B1 Intermediate US //ˈædvɝˌtaɪzɝz// UK //ˈædvətˌaɪzəz// ad·ver·tis·ers

n. people or companies that pay for space in newspapers, on TV, or online to tell you about their products. They want to persuade you to buy something or use their service.

n. individuals or organisations that pay for the promotion of goods, services, or ideas through various media channels. Refers to the commercial entities responsible for funding and directing marketing campaigns.


SIMPLE

Advertisers use bright colors to get your attention.

CONTEXTUAL

Many websites rely on revenue from advertisers to keep their content free for the general public.

COMPLEX

As consumer habits shift toward streaming services, traditional advertisers are forced to reconsider their strategies for reaching younger audiences who rarely engage with linear television broadcasts.

Synonyms
Usage

Usually used in the plural to refer to the industry or a group of companies.

Pitfall

the advertisement of the companythe company's advertisersLearners often confuse the person or entity (advertiser) with the message itself (advertisement).

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