advertiser
- 01 B2 Upper Intermediate
a person or company that pays to show you information about their products or services.
a person or commercial entity that pays for the promotion of goods, services, or ideas through various media channels.
Simple“The advertiser decided to run the commercial during the most popular TV show.”
In context“Major advertisers are increasingly shifting their budgets from traditional television spots to targeted social media campaigns to reach younger demographics.”
UsageOften used to refer to the corporate entity rather than a specific individual.
- 02 C1 Advanced
a newspaper or magazine that is mainly used for publishing advertisements.
a periodical or local newspaper whose primary content consists of advertisements and public notices.
Simple“I found a cheap used car in the local weekly advertiser.”
In context“The town's local advertiser remains a vital resource for small businesses to reach residents who do not use digital platforms.”
UsageFrequently appears as part of a proper noun in the title of a newspaper.
Teacher's tipThis sense is less common today than the commercial entity sense; it is often found in the names of long-standing local newspapers.
Synonyms
“Its groundbreaking coverage drew loyal readers and scared off many advertisers.”
“Runway, for example, built its reputation as a company that makes video models and related tools that are used by filmmakers , advertisers, and others in creative fields.”
From advertise + -er.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.