Word
advertiser
Phoneticsad·ver·tis·er, stress on the first syllable
US/ˈædvɝˌtaɪzɝ/
UK/ˈædvətˌaɪzɐ/
Definitions
01a person or company
B2 · Upper Intermediate Countable noun
n. a person or company that pays to show you information about their products or services.
n. a person or commercial entity that pays for the promotion of goods, services, or ideas through various media channels.
“The advertiser decided to run the commercial during the most popular TV show.”
“Major advertisers are increasingly shifting their budgets from traditional television spots to targeted social media campaigns to reach younger demographics.”
Usage
Often used to refer to the corporate entity rather than a specific individual.
02a publication
C1 · Advanced Countable noun Formal
n. a newspaper or magazine that is mainly used for publishing advertisements.
n. a periodical or local newspaper whose primary content consists of advertisements and public notices.
“I found a cheap used car in the local weekly advertiser.”
“The town's local advertiser remains a vital resource for small businesses to reach residents who do not use digital platforms.”
Usage
Frequently appears as part of a proper noun in the title of a newspaper.
Teaching tip
This sense is less common today than the commercial entity sense; it is often found in the names of long-standing local newspapers.
Synonyms
Real-World Examples
“Its groundbreaking coverage drew loyal readers and scared off many advertisers.” “Runway, for example, built its reputation as a company that makes video models and related tools that are used by filmmakers , advertisers, and others in creative fields.” Etymology
From advertise + -er.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Word family
VERB
NOUN
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Frequent
- Level
- B2 · Upper Intermediate
- Updated
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QR code
englishreference.com/q/advertiser