ENGLISH
REFERENCE

aimed

v.
B1 Intermediate US //ˈeɪmd// UK //ˈeɪmd// aimed

v. to point a weapon or a tool at a target. It also means to direct your efforts or a message toward a specific goal or group of people.

v. to point or direct a weapon, object, or action toward a specific target. Often used figuratively to describe the intention of a program, remark, or policy toward a particular audience.


SIMPLE

The new advertising campaign is aimed at young families.

CONTEXTUAL

The archer took a deep breath and aimed his arrow at the center of the target.

COMPLEX

The government's latest economic reforms are specifically aimed at reducing the national deficit while simultaneously protecting the interests of small business owners.

Synonyms
Usage

The verb is often used in the passive voice followed by the preposition 'at'. When used to describe an intention, it can also be followed by 'to' plus an infinitive.

Pitfall

The program is aimed to childrenThe program is aimed at childrenWhen identifying a target audience or group, the verb requires the preposition 'at' rather than 'to'.

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