alluring
adj.describing something that is very attractive, exciting, or mysterious. You use this when something makes you want to go near it or have it.
adj.highly attractive or charming, often in a way that suggests mystery or excitement. Typically used to describe qualities of a person, place, or prospect.
“The smell of fresh bread was very alluring.”
“The travel brochure featured alluring photos of white sandy beaches and turquoise water.”
“Despite the risks involved, the alluring prospect of a high-paying career in the city convinced him to leave his quiet hometown.”
Often used as a participial adjective; it can appear both before a noun or after a linking verb like 'seem' or 'look'.
“There’s an alluring tint of Van Gogh’s Sunflowers to this artist’s recent works.”
“You could argue that these physical qualities actually make books more alluring than they were in the days before the internet and social media.”
By surface analysis, allure + -ing.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.