alluring
adj. C1 Advanced US //əˈɫʊɹɪŋ// UK //ɐlˈɔːɹɪŋ// al·lur·ing
adj. describing something that is very attractive, exciting, or mysterious. You use this when something makes you want to go near it or have it.
adj. highly attractive or charming, often in a way that suggests mystery or excitement. Typically used to describe qualities of a person, place, or prospect.
The smell of fresh bread was very alluring.
The travel brochure featured alluring photos of white sandy beaches and turquoise water.
Despite the risks involved, the alluring prospect of a high-paying career in the city convinced him to leave his quiet hometown.
By surface analysis, allure + -ing.
Usage
Often used as a participial adjective; it can appear both before a noun or after a linking verb like 'seem' or 'look'.