English Reference

Word

alluring

Phoneticsal·lur·ing, stress on the second syllable

US/əˈɫʊɹɪŋ/

UK/ɐlˈɔːɹɪŋ/

Definition

adj. describing something that is very attractive, exciting, or mysterious. You use this when something makes you want to go near it or have it.

adj. highly attractive or charming, often in a way that suggests mystery or excitement. Typically used to describe qualities of a person, place, or prospect.

Examples

“The smell of fresh bread was very alluring.”

“The travel brochure featured alluring photos of white sandy beaches and turquoise water.”

“Despite the risks involved, the alluring prospect of a high-paying career in the city convinced him to leave his quiet hometown.”

Examples

simple

“The smell of fresh bread was very alluring.”

contextual

“The travel brochure featured alluring photos of white sandy beaches and turquoise water.”

complex

“Despite the risks involved, the alluring prospect of a high-paying career in the city convinced him to leave his quiet hometown.”

Usage

Often used as a participial adjective; it can appear both before a noun or after a linking verb like 'seem' or 'look'.

Real-World Examples

“You could argue that these physical qualities actually make books more alluring than they were in the days before the internet and social media.”
The Conversation 4 Aug 2026
“There’s an alluring tint of Van Gogh’s Sunflowers to this artist’s recent works.”
The Guardian 4 Sept 2026

Etymology

By surface analysis, allure + -ing.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.C1 AdvancedIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.7.0–8.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 5.0–5.595–113TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.945–990
Frequency
Occasional
Level
C1 · Advanced
Updated

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