ENGLISH
REFERENCE

blog

n.
B1 Intermediate Oxford Humorous Slang

n. a website where a person writes regularly about a specific topic, like a public online diary. Posts are usually shown in order, with the newest one first.

n. a regularly updated website or web page, typically run by an individual or group, where entries are displayed in reverse chronological order. A clipped form of 'weblog'.


SIMPLE

She writes a successful blog about gardening.

CONTEXTUAL

I found a recipe for bread on a popular cooking blog and decided to try it this weekend.

COMPLEX

While once the domain of personal diaries, the blog has evolved into a key tool for corporate communications and content marketing.

Origin

blog is a domestic contraction of weblog, which itself married web (Old English webb, from Proto-Germanic *wabją, “woven fabric”) with log (Middle English logge, earlier “ship’s record book”). The ceremony took place around 1997, when Jorn Barger’s Robot Wisdom site began calling its list of annotated links a “weblog”, the compound politely nodding to earlier naval ledgers and spider imagery in one breath.

On 23 May 1999 the San Francisco-based designer Peter Merholz, evidently impatient with polysyllables, announced on his site that he would “pronounce it ‘wee-blog’, or simply ‘blog’ for short”. The Oxford English Dictionary noted the moment in its “Jargon Watch” column, and the clipped form marched straight past its parent: weblog survives mostly in footnotes, while blog has acquired its own folk-etymology back-formation webblog, as though the second part had preceded the first.

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