ENGLISH
REFERENCE

brainstorm

n.
B2 Upper Intermediate US //ˈbɹeɪnˌstɔɹm// UK //bɹˈeɪnstɔːm// brain·storm

n. a meeting where a group of people try to come up with many ideas to solve a problem. You use this when you want to get creative and think outside the box.

n. a session in which a group of people attempt to generate a large number of ideas for a specific problem or task. Often used to describe the collective process of creative thinking.


SIMPLE

We had a brainstorm to find a new name for the project.

CONTEXTUAL

The marketing team held a brainstorm to develop a fresh strategy for the upcoming product launch.

COMPLEX

After weeks of stagnant progress, the executive team organized a brainstorm to reignite creativity and explore alternative paths toward the company's long-term goals.

Synonyms
Origin

From brain + storm. In the sense of "problem-solve", devised as a method of group creative problem-solving by advertising executive Alex F. Osborn and his employees, who coined the term based on the image of using "the brain to storm a problem". First use appears c. 1945. In the sense of "seizure, convulsion, brain activity", from the unrelated idea that it resembles a storm in the brain. First use appears c. 1861.

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