ENGLISH
REFERENCE

brandon

n. countable
C2 Proficiency US //ˈbɹændən// bran·don Vulgar

n. a name used in a coded phrase to insult a specific political leader. It comes from a video where a reporter misunderstood a crowd's angry chant.

n. a proper name used as a euphemistic substitute within a specific political slogan to express strong disapproval of a head of state. Originates from a 2021 televised sporting event where a crowd's vulgar chant was misidentified by a broadcaster.


SIMPLE

He wore a hat with a Brandon slogan on it.

CONTEXTUAL

The phrase became a viral meme, allowing people to signal their political leanings using the name Brandon as a code.

Etymology 1

From Middle English Brandon, Brampdon, Bramdun, Bremedon, Bromdun, from Old English brōmdūn, from brōm (“broom shrub”) + dūn (“hill, dune”). Doublet of Branton.

Etymology 2

From Irish Mac Breandáin (“son of Breandán”). Doublet of Brendan.

Etymology 3

From let's go, Brandon, ultimately from Brandon L. Brown. Originated from a news reporter incorrectly describing NASCAR fans chanting "fuck Joe Biden" as chanting "let's go, Brandon".

Usage

Used almost exclusively within the fixed phrase 'Let's Go Brandon' or as a modifier for related merchandise.

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