catchphrase
n.a short, memorable phrase that a famous person or a group uses often. People often repeat it because it sounds cool or makes them feel part of a team.
n.a short, memorable phrase or expression that is frequently used by a particular person or group. Often used to identify a specific individual or to reinforce a brand identity.
“His catchphrase is 'Let's get this party started'.”
“The politician's catchphrase 'Make our country great again' became a central theme of his entire campaign.”
“While the actor's early career was defined by his physical comedy, his later years were marked by a single, iconic catchphrase that became synonymous with his public persona.”
“Matthews was known for his "bootiful" catchphrase and his success led to an expansion of turkey-related products, including turkey Twizzlers.”
“The jingles helped make the product memorable, as people still use the catchphrase “put your body on a Boogie” today.”
From catch + phrase, from the notion that the phrase will catch in the mind of the user.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.