coded
v.v. describing something that has a hidden meaning that only certain people will understand. It is often used when someone says something indirectly to avoid being obvious.
v. characterised by the use of indirect or symbolic language to convey a specific meaning to a target audience while remaining obscure to others. Often describes political or social rhetoric designed to signal specific values.
The politician used coded language to appeal to his supporters.
Critics argued that the advertisement used coded imagery to target younger consumers without alerting their parents.
The diplomat's speech was heavily coded, containing subtle references to historical grievances that were clearly understood by his counterparts but appeared neutral to the general public.
Typically used as an attributive adjective before a noun like 'language', 'message', or 'speech'.