courting
v.v. to try to get something you want, like success or attention. It can also mean to date someone with the hope of marrying them.
v. to seek to attract or win over; to behave in a way that invites a particular response or outcome. Often describes the actions of a person or organization trying to gain favor, support, or a romantic partner.
The company is courting new investors for the project.
The politician spent the entire weekend courting voters in the rural districts to secure their support before the election.
By ignoring the safety warnings from his advisors, the CEO was courting disaster for the firm's reputation and financial stability.
The verb is transitive and takes a direct object. When used in a romantic context, it is often considered old-fashioned or formal.