craze
n. countablen. something that is very popular for a short time. It is often a hobby or a style that many people suddenly start doing.
n. an enthusiastic and widespread interest in a particular activity or object, typically one that is short-lived.
The new dance craze is spreading quickly on social media.
In the late nineties, there was a massive craze for collecting digital pets that required constant attention.
Sociologists often study how a consumer craze can bypass traditional marketing channels and gain momentum through peer-to-peer imitation alone.
From Middle English crasen (“to crush, break, break to pieces, shatter, craze”), from Old Norse *krasa (“to shatter”), ultimately imitative. Cognate with Scots krass (“to crush, squeeze, wrinkle”), Icelandic krasa (“to crackle”), Norwegian krasa (“to shatter, crush”), Swedish krasa (“to crack, crackle”), Danish krase (“to crack, crackle”), Faroese kras (“small pieces”).
Often used with the preposition 'for' to indicate the object of interest.