ENGLISH
REFERENCE

customers

n. countable
A2 Elementary US //ˈkəstəmɝz// UK //kˈʌstəməz// cus·tomers

n. people who buy goods or services from a shop or business. You are a customer when you pay for a coffee or a new shirt.

n. individuals who purchase goods or services from a commercial establishment. Often used in plural to refer to the collective base of a business.


SIMPLE

The shop is full of happy customers today.

CONTEXTUAL

The manager spent the morning talking to regular customers to find out which new products they preferred.

COMPLEX

Maintaining high levels of satisfaction among existing customers is often more cost-effective for a firm than investing heavily in the acquisition of new ones through aggressive marketing.

Synonyms
Usage

The plural form of 'customer'; typically used with verbs like 'serve', 'attract', or 'satisfy'.

Pitfall

the shop's clientsthe shop's customersUse 'customers' for people buying physical goods in a shop; 'clients' is reserved for professional services like law or accounting.

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