demographic
- 01 B2 Upper Intermediate
n.a particular group of people in a population, like 'young adults' or 'city dwellers'.
n.a specific segment of a population sharing common characteristics such as age, income, or education level.
Simple“The new video game is very popular with the teenage demographic.”
In context“Marketing executives are struggling to reach the rural demographic, as traditional television advertising proves increasingly ineffective in those regions.”
UsageOften used with 'the' to refer to a target audience in marketing or sociology.
- 02 C1 Advanced
n.information about a person or group, such as their age, job, or where they live.
n.a statistical characteristic of a human population or an individual within a study.
Simple“The survey asks for your demographics, including your age and occupation.”
In context“The researchers collected detailed demographics to ensure the study accurately reflected the diversity of the national population.”
UsageFrequently used in the plural form 'demographics' when referring to data sets.
Synonymsstatisticsdata points - 03 B2 Upper Intermediate
adj.relating to the study of groups of people and how they change.
adj.relating to the dynamic balance of a population or the statistical study of human populations.
Simple“The country is facing a demographic shift as the population gets older.”
In context“Demographic changes in the workforce have forced companies to rethink their retirement policies and healthcare benefits.”
Synonymspopulation basedstatistical
“In Michigan, the cost to educate students has increased over the past three decades because of demographic changes in the state’s student body.”
“The Gambia Demographic and Health Survey 2019-2020 estimated maternal mortality at 289 deaths per 100,000 live births in the seven years preceding the survey.”
From demography + -ic.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.