demographic
n. countablen. a specific group of people in a population, such as people of a certain age or income. Businesses use this to describe who they are trying to sell to.
n. a particular sector of a population, typically defined by shared characteristics such as age, gender, or social class. Often used in marketing and sociology to identify a target audience.
The brand is popular with the teenage demographic.
Advertisers are constantly looking for new ways to reach the young professional demographic in urban areas.
While the product was originally designed for retirees, it unexpectedly gained significant traction among a much younger demographic, forcing the company to pivot its entire marketing strategy.
From demography + -ic.
Often used in the singular to refer to a collective group; frequently functions as a modifier in compound nouns like 'demographic shift'.