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demographic

n. · adj.
US //ˌdɛməˈɡɹæfɪk// UK //dˌɛməɡɹˈæfɪk// de·mo·graph·ic
  1. 1 a specific group of people (n.)
    B2 Upper Intermediate Academic

    a particular group of people in a population, like 'young adults' or 'city dwellers'.

    a specific segment of a population sharing common characteristics such as age, income, or education level.

    Example

    The new video game is very popular with the teenage demographic.

    Example

    Marketing executives are struggling to reach the rural demographic, as traditional television advertising proves increasingly ineffective in those regions.

    Usage

    Often used with 'the' to refer to a target audience in marketing or sociology.
  2. 2 statistical data about people (n.)
    C1 Advanced Academic Technical Science

    information about a person or group, such as their age, job, or where they live.

    a statistical characteristic of a human population or an individual within a study.

    Example

    The survey asks for your demographics, including your age and occupation.

    Example

    The researchers collected detailed demographics to ensure the study accurately reflected the diversity of the national population.

    Usage

    Frequently used in the plural form 'demographics' when referring to data sets.
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  1. 3 relating to population study (adj.)
    B2 Upper Intermediate Academic

    relating to the study of groups of people and how they change.

    relating to the dynamic balance of a population or the statistical study of human populations.

    Example

    The country is facing a demographic shift as the population gets older.

    Example

    Demographic changes in the workforce have forced companies to rethink their retirement policies and healthcare benefits.
Origin

From demography + -ic.

Word family

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