ethnography
n. C1 Advanced UK //ɛθnˈɒɡɹəfi// ethnog·ra·phy
n. the study of people and their cultures, especially by living with them for a long time and observing their daily lives.
n. the systematic study of people and cultures, typically involving the researcher living among the group being studied to gain an insider's perspective.
The researcher spent a year on ethnography to understand the local traditions.
Through ethnography, the team learned how local farmers adapted their irrigation methods to the changing climate.
Modern ethnography often combines traditional fieldwork with digital tools to map social networks and track how cultural practices evolve across different generations.
From ethno- + -graphy.