flex
n. countablen. an act of showing off your skills, money, or cool things to impress others. It is a casual way to describe someone being a bit too proud of themselves.
n. an ostentatious display of one's wealth, status, or accomplishments intended to impress others. Informal in register and common in contemporary digital discourse.
Buying that expensive car was a huge flex.
Posting a photo of his private jet was a weird flex, but his followers seemed to love it.
While some viewed the CEO's donation as genuine philanthropy, others dismissed it as a calculated corporate flex designed to overshadow the recent environmental scandal.
From Latin flexus, past participle of flecto (“to bend”).
Often used in the phrase 'weird flex but okay' to acknowledge a strange or inappropriate boast.