Phrasal verb
gear towards
Definition
phrasal verb. to design or organize something so that it is suitable for a specific group of people or a particular purpose.
phrasal verb. to adjust, adapt, or prepare something to meet the specific requirements or interests of a particular audience or goal; typically used in the passive voice.
Examples
“The course is geared towards beginners.”
“The new marketing campaign is specifically geared towards young professionals living in urban areas.”
“While the initial research was broad, the final report was geared towards providing actionable insights for the executive board.”
Examples
simple
“The course is geared towards beginners.”
contextual
“The new marketing campaign is specifically geared towards young professionals living in urban areas.”
complex
“While the initial research was broad, the final report was geared towards providing actionable insights for the executive board.”
Usage
most commonly used in the passive voice ('be geared towards') followed by a noun or a gerund.
Teaching tip
point out that 'towards' and 'to' are both acceptable, though 'towards' is more frequent in this phrasal construction; contrast with 'aimed at'.
Pitfall
The book gears towards children.
The book is geared towards children.
this phrase is almost always used in the passive voice to describe the intended purpose of an object or program.
Phrasal verb
Particles
towards
Separability
inseparable
Pattern
be + geared + towards + object
Synonyms
Antonyms
Grammar
Scan code
englishreference.com/q/gear-towards