gimmick
n. countablen. a clever trick or unusual idea used to get people's attention. It is often used to sell a product, but it might not be very useful or high-quality.
n. a clever or unusual device, idea, or object used primarily to attract attention or increase appeal. Often carries a negative connotation of being superficial or lacking intrinsic value.
The flashing lights are just a marketing gimmick.
The smartphone manufacturer added a folding screen, but many reviewers dismissed it as a gimmick that didn't improve the user experience.
While the initial hype focused on the voice-control feature, critics soon argued it was a mere gimmick designed to mask the hardware's lack of significant innovation.
Unknown. Possibly a rough anagram of magic or from gimme.
Often used with the verb 'to be' or 'to dismiss as'.