goodwill

C1 · Advanced Uncountable noun Business Technical

n. the value of a company's good reputation and its loyal customers, which makes it worth more than just its physical assets.

n. the intangible asset representing the value of a business's reputation, brand, and customer base beyond its physical property.

“When he sold the bakery, he charged extra for the goodwill he had built up over twenty years.”

“The acquisition price significantly exceeded the book value of the company's assets, reflecting the substantial goodwill associated with its market-leading brand.”

C1 · Advanced Uncountable noun Formal

n. the willingness of workers to do more than their basic job description to help a company succeed.

n. the voluntary commitment of employees to perform tasks beyond their contractual obligations.

“The management relied on the goodwill of the staff to finish the project before the deadline.”

“Following the pay cuts, the loss of employee goodwill led to a noticeable decline in productivity and workplace morale.”

B1 · Intermediate Countable noun American English

n. a shop that sells used items to raise money for charity.

n. a charitable organization or thrift shop, specifically referring to the North American non-profit entity.

“I took my old clothes to the Goodwill so someone else could use them.”

“She managed to find a vintage designer coat at the local Goodwill for a fraction of its original retail price.”