innovate
v.v. to create new ideas, methods, or products. You use this when someone changes the way things are done to make them better.
v. to introduce new methods, ideas, or products; to make changes in something established. Often used in business and technology contexts to describe systemic improvement.
The company must innovate to stay ahead of its competitors.
To survive in the fast-paced tech industry, engineers must constantly innovate and find more efficient ways to process data.
While many firms are content to refine existing models, truly successful organizations innovate by challenging the fundamental assumptions of their industry and creating entirely new markets.
First attested in 1548; borrowed from Latin innovātus, perfect passive participle of innovō (“to renew”), see -ate (verb-forming suffix).
The verb can be used both transitively and intransitively.
The company innovated a new phone.The company innovated with a new phone.When referring to a specific product, 'innovate' usually takes the preposition 'with' or is used intransitively; 'invent' or 'develop' are better for direct objects.