leads
n. countablen. pieces of information that might help you find a solution or make a sale. You use this when you are looking for a new customer or trying to solve a mystery.
n. potential opportunities or clues that may result in a desired outcome, such as a business transaction or the resolution of an investigation. Often used in sales and marketing to describe prospective clients.
The salesperson is following up on several new leads.
After the news report aired, the police received dozens of leads from people who saw the suspect.
The marketing department generated high-quality leads through the digital campaign, though the sales team struggled to convert these prospects into long-term contracts during the final quarter.
Commonly used in the plural form when referring to a collection of potential contacts or clues.