leveraging
v.v. using something you already have, like a skill or a tool, to get a better result. It often describes using resources to gain an advantage in business.
v. utilising an existing asset, resource, or advantage to achieve a greater outcome or strategic benefit. Often used in financial or corporate contexts to describe the use of borrowed capital or existing influence.
She is leveraging her social media following to launch a new brand.
By leveraging their existing distribution network, the company was able to enter the new market at a much lower cost than its competitors.
The success of the merger depends on leveraging the combined intellectual property of both firms to create a product line that neither could have developed independently.
The verb is transitive and typically takes a direct object representing the resource being used.