ENGLISH
REFERENCE

localization

n. uncountable
C1 Advanced US //ˌɫoʊkəɫəˈzeɪʃən// lo·cal·iza·tion

n. the process of changing a product or piece of content so it fits the language and culture of a specific place.

n. the adaptation of a product, service, or content to meet the linguistic, cultural, and legal requirements of a specific target market.


SIMPLE

The game's localization into Japanese took six months.

CONTEXTUAL

Successful software localization involves more than just translation; it requires adjusting date formats, currency symbols, and even color schemes to suit local preferences.

COMPLEX

While global branding provides consistency, effective localization ensures that marketing campaigns resonate emotionally with diverse audiences by respecting regional idioms and social taboos.

Synonyms
Origin

From localize + -ation; compare French localisation.

Usage

Often used in technical or business contexts; frequently paired with 'into' to indicate the target language or region.

Pitfall

the localization about the appthe localization of the appWhen identifying the object being adapted, use the preposition 'of' rather than 'about'.

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