persuasion
n. uncountablen. the act of convincing someone to do or believe something. You use this when you want to change someone's mind using reasons or feelings.
n. the action or process of convincing someone to believe or do something through reasoning or argument. Often used with 'of' to indicate the subject of the belief.
She used her powers of persuasion to get a better deal.
It took a lot of persuasion to get my parents to let me travel alone this summer.
The marketing campaign relied less on factual data and more on emotional persuasion, targeting the deep-seated anxieties of its audience to drive sales.
From French persuasion and its source, Latin persuāsiō, from persuādēre, from suādēre (“to advise, recommend”).
Commonly appears in the phrase 'powers of persuasion'. When referring to a particular set of beliefs (e.g., 'of the religious persuasion'), it functions as a countable noun.