playbook
n.a set of plans or strategies used to achieve a goal. While it started in sports, people now use it to describe business or political methods.
n.a collection of strategies, tactics, or methods used by an organization or individual to achieve a specific objective. Originally referring to a book of sports plays, it is now widely applied to corporate and political contexts.
“The company followed its marketing playbook to launch the new product.”
“The candidate used a familiar political playbook by focusing on economic issues during the final week of the campaign.”
“In response to the sudden market downturn, the executive team reached for their crisis management playbook, implementing a series of pre-approved cost-cutting measures and communication protocols.”
Often used metaphorically in business and politics to describe a standard set of responses or strategies.
“Russia's sabotage operations seem to come from the Cold War playbook.”
“Wizz Air’s strategy also seems to be taking heavily from the Ryanair playbook, with many routes going to Luton, one of London’s secondary airports which competes with Stansted, Ryanair’s main hub.”