qualitative
adj.adj. related to the quality or character of something rather than its size or number. You use this when you are looking at how good or what kind something is, not how much of it there is.
adj. relating to, measuring, or measured by the quality of something rather than its quantity. Often used in research contexts to describe data that is descriptive rather than numerical.
The researchers conducted a qualitative study on student happiness.
While the sales figures provided quantitative data, the customer interviews offered qualitative insights into why the product was failing.
A thorough analysis requires both quantitative metrics to track growth and qualitative assessments to understand the underlying cultural shifts within the organization.
From Late Latin (or Medieval Latin) quālitātīvus. Equivalent to quality + -ative.
Typically used attributively before a noun; frequently contrasted with 'quantitative'.
a qualitative amount of dataa qualitative analysis of dataQualitative refers to the nature or type of something, so it should not be paired with words like 'amount' or 'number' which imply quantity.