English Reference

Word

reassure

Phoneticsre·as·sure, stress on the third syllable

US/ˌɹiəˈʃʊɹ/

UK/ɹˌiːəʃjˈɔː/

Definitions

01to comfort someone

B2 · Upper Intermediate

v. to say something kind or helpful to someone so they stop worrying.

v. to restore confidence or remove doubt by providing comfort or confirmation. Transitive; requires a direct object, usually a person.

“The doctor smiled to reassure the patient before the operation started.”

“The CEO spent the morning meeting with staff to reassure them that their jobs were secure despite the recent merger.”

Antonyms

alarmunsettlediscourage

02to insure again

C2 · Proficiency Technical

v. to provide insurance for an insurance company.

v. to reinsure; to provide additional insurance coverage for a risk already insured. Technical usage in the insurance industry.

“The company had to reassure its largest policies to protect against huge losses.”

“In high-risk markets, primary insurers often seek to reassure their liabilities through global secondary markets to maintain solvency.”

Synonyms

reinsure

Collocations

Common phrases and expressions where native English speakers use the word “reassure” in context.

Verb

01. reassure the client of the quality

“The contractor provided samples to reassure the client of the quality of the materials.”

verb + noun + of + noun

02. reassure the patient that the surgery

“The doctor took a moment to reassure the patient that the surgery was routine and low-risk.”

verb + noun + that-clause

03. reassure the residents about the safety

“Local police held a meeting to reassure the residents about the safety of their neighborhood.”

verb + noun + prep + noun

04. try to reassure the staff

“Management will try to reassure the staff regarding the upcoming restructuring.”

verb + infinitive

Adverb

05. gently reassure the child

“She spoke softly to gently reassure the child that there were no monsters under the bed.”

adv + verb + noun

06. quickly reassure the investors

“The CEO moved to quickly reassure the investors after the sudden drop in share prices.”

adv + verb + noun

07. repeatedly reassure the public

“The health minister had to repeatedly reassure the public that the water supply was safe.”

adv + verb + noun

Usage

The verb is transitive and often takes a direct object followed by a 'that' clause or the preposition 'about'.

Pitfall

I reassured to him that it was okay

I reassured him that it was okay

Reassure is a transitive verb and takes the person as a direct object without the preposition 'to'.

Real-World Examples

“His sons tried to reassure him, saying: "Dad, stay calm.”
BBC News 14 Aug 2026
“And that’s it.” Hinting Arsenal’s busy close-season transfer activity has been his priority instead of the contract, Arteta reassured supporters not to fret.”
Al Jazeera 15 Aug 2026

Etymology

From Old French rasseürer (French rassurer), from re- + asseürer; as if re- + assure.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Word family

VERB

reassure(C1)

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.C1 AdvancedIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.7.0–8.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 5.0–5.595–113TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.945–990
Frequency
Frequent
Level
C1 · AdvancedOxford
Updated

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English Reference