English Reference
Verb

redirect

v.
B2 Upper Intermediate US /ˌɹidɝˈɛkt/ UK /ɹˌiːdaɪɹˈɛkt/ re·di·rect UK spelling redirected, redirecting, redirects Computing Law Web Development

v.to send someone or something to a different place or for a different purpose than originally planned. In computing, to automatically send a user or a piece of data from one web address or file to another one.

v.to change the direction or focus of an object, person, or digital request. Often involves rerouting traffic, funds, or attention toward a new destination or objective. In computing and networking, this refers to the process of forwarding a request for a URL or a data stream to a different destination than the one requested.


SIMPLE

The website will redirect you to the login page automatically.

CONTEXTUAL

The city had to redirect traffic through side streets while the main bridge was under repair.

COMPLEX

The board of directors voted to redirect the remaining research budget toward marketing efforts in an attempt to stabilize the company's falling stock price.

Usage

The verb is transitive and often takes the preposition 'to'.

Pitfall
The link redirects at the home pageThe link redirects to the home page

Redirect requires the preposition 'to' when indicating a destination, not 'at'.

Questions to Wells’ office were redirected to her department.

The Guardian· 17 Aug 2026

Critics of the policy have always argued that redirecting per-student funds into education savings accounts reduces resources for districts’ public schools , because funding follows students out of the public school system.

The Conversation· 6 Jul 2026

From re- + direct.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

This entry
Level B2 · Upper Intermediate
Frequency Frequent
Updated