reposition
v.to move something to a new place or to change how people see a brand or product. You use this when you want to describe a physical shift or a change in public image.
v.to move something to a new position or location; to alter the public perception or market positioning of a brand or product. Often used in marketing and logistics contexts.
“The company plans to reposition its brand as a luxury brand.”
“After the scandal, the firm had to reposition its image to regain the trust of its investors.”
“The marketing department is currently repositioning the product to target younger demographics, shifting the advertising tone from formal to more casual and relatable.”
“Rib contouring involves fracturing, then repositioning, the lower ribs to alter the appearance of the waist.”