Word
reposition
Phoneticsre·po·si·tion, stress on the third syllable
US/ˌɹipəˈzɪʃən/
UK/ɹɪpəzˈɪʃən/
Definition
v. to move something to a new place or to change how people see a brand or product. You use this when you want to describe a physical shift or a change in public image.
v. to move something to a new position or location; to alter the public perception or market positioning of a brand or product. Often used in marketing and logistics contexts.
Examples
“The company plans to reposition its brand as a luxury brand.”
“After the scandal, the firm had to reposition its image to regain the trust of its investors.”
“The marketing department is currently repositioning the product to target younger demographics, shifting the advertising tone from formal to more casual and relatable.”
Examples
simple
“The company plans to reposition its brand as a luxury brand.”
contextual
“After the scandal, the firm had to reposition its image to regain the trust of its investors.”
complex
“The marketing department is currently repositioning the product to target younger demographics, shifting the advertising tone from formal to more casual and relatable.”
Real-World Examples
“Rib contouring involves fracturing, then repositioning, the lower ribs to alter the appearance of the waist.” - Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Occasional
- Level
- B2 · Upper Intermediate
- Updated
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