English Reference

Word

retailer

Phoneticsre·tail·er, stress on the first syllable

US/ˈɹiˌteɪɫɝ/

UK/ɹˈiːteɪlɐ/

Countable noun

Definition

n. a person or business that sells goods directly to the public. You usually find them in shops or on websites.

n. a person or business entity that sells goods to the ultimate consumer, as opposed to a wholesaler or supplier.

Examples

“The local retailer offers a discount to students.”

“After the holiday season, every major retailer in the city holds a massive clearance sale to clear out old stock.”

“The rise of e-commerce has forced the traditional brick-and-mortar retailer to rethink its customer experience and loyalty programs to remain competitive in a digital market.”

Examples

simple

“The local retailer offers a discount to students.”

contextual

“After the holiday season, every major retailer in the city holds a massive clearance sale to clear out old stock.”

complex

“The rise of e-commerce has forced the traditional brick-and-mortar retailer to rethink its customer experience and loyalty programs to remain competitive in a digital market.”

Usage

Commonly used in business contexts to distinguish between those who sell to the public and those who sell to other businesses.

Real-World Examples

“As well as Sports Direct, Frasers has bought up a huge number of retailers and their brands over the years.”
BBC News 13 Aug 2026
“As Sainsbury agrees to sell Argos for £120m, we ask people if they still shop there, and what the new owners can do to compete with big online retailers like Amazon.”
BBC News 7 Aug 2026
“The retailer has been around for 50 years but struggled to compete with newer rivals such as Amazon.”
BBC News 6 Aug 2026
“She added that retailers would also have to pay "hundreds of millions of pounds" to update their payroll systems.”
BBC News 13 Aug 2026

Etymology

From retail + -er.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Word family

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
Frequency
Frequent
Level
B2 · Upper Intermediate
Updated

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English Reference