retailer
n.a person or business that sells goods directly to the public. You usually find them in shops or on websites.
n.a person or business entity that sells goods to the ultimate consumer, as opposed to a wholesaler or supplier.
“The local retailer offers a discount to students.”
“After the holiday season, every major retailer in the city holds a massive clearance sale to clear out old stock.”
“The rise of e-commerce has forced the traditional brick-and-mortar retailer to rethink its customer experience and loyalty programs to remain competitive in a digital market.”
Commonly used in business contexts to distinguish between those who sell to the public and those who sell to other businesses.
From retail + -er.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.