English Reference

Word

showcasing

Phoneticsshow·cas·ing

US/ˈʃoʊkeɪsɪŋ/

UK/ʃˈəʊkeɪsɪŋ/

Definitions

01to display the best features

B2

v. to show the best qualities of something or someone so that people will notice and admire them.

v. to exhibit or present something in a manner that highlights its most positive or impressive attributes. Transitive — requires a direct object.

“The festival is showcasing new films from young directors across the country.”

“The annual gala serves as a platform for showcasing the innovative research conducted by the university's postgraduate students over the last decade.”

Antonyms

02an exhibition or presentation

B2

n. an event or instance where something is shown to the public.

n. an instance of exhibiting or presenting something for public view or professional evaluation.

“The gallery's latest showcasing of local art attracted a large crowd.”

“The consistent showcasing of these historical documents has helped the public understand the complexities of the era's political landscape.”

03browsing in-store to buy online

C1 · Computing

n. the act of looking at products in a physical shop before buying them for a cheaper price on the internet.

n. the consumer practice of examining merchandise in a physical retail store before purchasing the same items online, often from a competitor.

“Many shops are struggling because customers use them for showcasing but buy online.”

“Retailers are implementing new loyalty programmes to combat the rise of showcasing, which threatens the viability of traditional brick-and-mortar establishments.”

Technical

Synonyms

showrooming

Real-World Examples

“Showcasing personality in sport through nail design is by no means limited to athletics, with competitors ranging from gymnasts to footballers getting into the salon.”
BBC News · 14 Aug 2026
“Children’s books showcasing Black families and communities in their everyday lives can support all children in understanding that Black children, families and communities deserve to live full, joyful existences.”
The Conversation · 14 Jul 2026

Domain

Internet

This entry

Level
B2 · Upper Intermediate
Frequency
Frequent
Updated

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English Reference