English Reference

Word

spiel

US/ˈspiɫ/

UK/spˈiːl/

Countable noun

Definition

n. a long, practiced talk meant to sell you something or win you over. It often sounds smooth but a little too rehearsed.

n. a lengthy, rehearsed speech intended to persuade, promote, or explain, often with an implication of slickness or insincerity.

Examples

“He gives his sales spiel to every customer.”

“The agent launches into her usual spiel about schools and transport as soon as we walk in.”

“Despite the candidate's polished spiel about renewal and reform, the audience listens with folded arms, having heard similar promises before.”

Examples

simple

“He gives his sales spiel to every customer.”

contextual

“The agent launches into her usual spiel about schools and transport as soon as we walk in.”

complex

“Despite the candidate's polished spiel about renewal and reform, the audience listens with folded arms, having heard similar promises before.”

Collocations

Common phrases and expressions where native English speakers use the word “spiel” in context.

Verb

01. deliver spiel

“He stood up and delivered his spiel about joining the gym.”

verb + noun

02. fall for spiel

“Don't fall for his spiel about getting rich with no effort.”

verb + prep + noun

03. launch into spiel

“He launched into his spiel about market freedom before we sat down.”

verb + prep + noun

04. recite spiel

“She could recite her spiel for donors without pausing for breath.”

verb + noun

05. see through spiel

“Voters quickly saw through the candidate's empty spiel.”

verb + prep + noun

Adjective

06. lengthy spiel

“We endured his lengthy spiel on the benefits of crypto investing.”

adj + noun

07. rehearsed spiel

“She delivered her rehearsed spiel about why she deserved a promotion.”

adj + noun

Noun

08. bit of spiel

“His welcome was just a bit of spiel to make donors feel special.”

noun + prep + noun

09. campaign spiel

“Her campaign spiel promises lower taxes and better schools.”

noun + noun

10. sales spiel

“We listened politely to the agent's sales spiel about insurance.”

noun + noun

11. give the sales spiel

“The clerk gave the sales spiel about extended warranties.”

12. launch into a lengthy spiel

“At dinner, he launched into a lengthy spiel about his startup.”

Etymology

Borrowed from German Spiel (“game, performance”) or Yiddish שפּיל (shpil), both from Middle High German spil, from Old High German spil, from Proto-West Germanic *spil. Cognate with Old English spilian (“to revel, play”). See speel.

From the Scots spiel (“game, play; curling match”) from Middle Dutch or Middle Low German spel.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Synonyms

Related words

Domain

Music

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.C1 AdvancedIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.7.0–8.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 5.0–5.595–113TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.945–990
Frequency
Occasional
Level
C1 · Advanced
Updated

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English Reference