strategy
n. C / Un. a careful plan or method for achieving a specific goal. You use this word when talking about how to win a game, grow a business, or solve a big problem.
n. a high-level plan of action designed to achieve a long-term or overall aim. Frequently used in military, business, and game contexts to describe long-range planning as opposed to immediate tactics.
We need a new strategy to win the next football match.
The company's marketing strategy focuses on social media campaigns to attract younger customers.
Faced with declining market share and aggressive new competitors, the board convened an emergency meeting to overhaul their long-term corporate strategy.
From Ancient Greek στρατηγία (stratēgía, “office of general, command, generalship”), from στρατηγός (stratēgós, “the leader or commander of an army, a general”), from στρατός (stratós, “army”) + ἄγω (ágō, “I lead, I conduct”).
Often followed by an infinitive verb ('a strategy to win') or the preposition 'for' ('a strategy for winning').