subsidize
v. C1 Advanced US //ˈsəbsɪˌdaɪz// sub·si·dize
v. to provide extra money from a government or a company to help a business or service stay cheap for people.
v. to provide financial assistance to a business or service to reduce its cost to consumers or to support its operation. Often used in the context of public policy or corporate partnerships.
The government subsidizes public transport to keep fares low.
The local council subsidizes the community garden to ensure that fresh produce remains affordable for all residents.
By subsidizing the initial costs of renewable energy infrastructure, the state encourages private investment in solar and wind projects that might otherwise be too risky for individual developers.
From subsidy + -ize.