ENGLISH
REFERENCE

swag

n. uncountable
B2 Upper Intermediate UK //swˈæɡ// swag Archaic Dialect Informal Slang Vulgar
Definition

n. cool style, confidence, or the way someone carries themselves. It can also mean free items or gifts you get at an event.

n. a confident, stylish manner or appearance; also refers to promotional merchandise or stolen goods. The personal-style sense is often associated with hip-hop culture.


SIMPLE

The players walked onto the field with a lot of swag.

CONTEXTUAL

Everyone who attended the tech conference left with a bag full of company swag like t-shirts and stickers.

COMPLEX

The artist's undeniable swag was evident in every movement, blending high-fashion aesthetics with a raw, street-level confidence that captivated the entire audience.

Etymology 1

From Middle English swaggen, swagen, swoggen, probably from Old Norse sveggja (“to swing, sway”), from Proto-Germanic swinganą (“to swing”). Compare dialectal Norwegian svaga (“to sway, swing, stagger”).

Etymology 2

Clipping of swagger. A common folk etymology is that the word derives from an acronym for "she wants a gentleman", "secretly we are gay" or other phrases.

Etymology 3

From 18th c. British thieves' slang, from the noun use of Etymology 1 above, "a swaying, an uneven motion." A folk etymology, particularly for the handouts definition, is “stuff we all get”.

Usage

Uncountable when referring to style or confidence; can be used as a collective noun for promotional items.

Word family

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