values
n. C / Un. the beliefs you have about what is right and wrong. These ideas help you decide how to act and what is important in life.
n. the principles or standards of behaviour that represent a person's judgment of what is important in life. Often used to describe the collective moral or ethical framework of a society or group.
Honesty is one of my most important values.
The school curriculum aims to teach children social values like respect, kindness, and hard work.
When a company's internal culture aligns with the personal values of its employees, productivity and job satisfaction tend to increase significantly across all departments.
Plural form is standard when referring to ethical principles; the singular form 'value' usually refers to the worth or price of an object.